In this project, I designed a 20-page booklet about a gestalt psychology only using content from Wikipedia. I was tasked with creating a typographic system with which to design the booklet and using visual language to express your perspective and feelings on the content.
The constraints for this booklet were that we could only use black and white and up to one additional color as well as a maximum of two typefaces. The booklets is 6 x 6-inch (6 x 12-inch spreads).
The Gestalt principles were some of my favorite laws to learn about in psychology, and I have been fascinated with how they relate to human perception since I was first formally introduced to this topic in high school. I chose to make my book on this topic because I feel that the Gestalt principles are a fundamental part of art, and are a fascinating example of how psychology can be applied to design. With the strict constraints that I was given, I knew I wanted to pick a topic where I could be expressive and illustrative without using much color, and knew that most of the Gestalt principles rely on shape, composition, and spacing more than they do color. My ultimate goal of the book was to be informative but in a fun way, where readers can see the different principles in action when looking at the illustrative titles of each law.
I also chose to keep the same title illustration in the front and back, as a way to keep the book cohesive and feel finished. The title is unlabeled in the front cover, but the back cover is intentionally labeled with the principle used to create each letter. I thought that this would be a whimsical way for readers to see how these principles are used, and that they saw them in action on the front cover before even knowing what Gestalt principles were.
