In May and June of 2021, I was a part of a team that worked with the biomedical research startup Theranano to update and redesign their main website. My team and I created a comprehensive slideshow detailing the necessary changes for Theranano to make and offered suggestions as to how to implement them in the most user-friendly and efficient way while establishing a distinct company identity. We used UX principles and performed competitive analysis with other biotechnology companies' websites to determine what changes were most necessary. We then used these guidelines to develop recommendations on how to improve the interface, which ultimately informed our proposed redesign.
